How many page views and visitors does CMG get?
In 2012 we got;
Just over 2 million page views, averaging about 170,000 a month. 64,279 monthly visitors of which 41,043 were verified as unique (effectively giving us a monthly circulation of 40,000+).
We believe that we have the most visitors of any online motorcycle magazine in Canada, but since no one else discloses their numbers it’s hard to verify.
How do you get your readership stats?
CMG’s stats are provided by Google Analytics, which is not only independent and accurate but is also the industry standard for measuring web site traffic. If you’re thinking of advertising on a competing website, be sure to check how they get their stats – you’d be surprised how secretive most of them are.
How are ads sold on CMG?
We sell almost all* our ads by CPM rate (Cost Per Thousand), which is the standard format for web advertising. If a web magazine tries to sell you advertising by any other format then we would question whether they actually have the readers to be able to sell by CPM!
For example, if an ad sells at the rate of $20 CPM, buying 2,000 impressions per day for a total of 100 days would cost $4,000 (20/1000cpm x 2000imp x 100days) and we would deliver 200,000 impressions over that time period.
How do I know if anyone is actually seeing my ads?
Unlike print, we don’t charge simply for a space in a magazine and leave you wondering how many people will actually see it – the beauty of the CPM system is that you only pay for how many times you want people to see your ad (impressions)!
Oh, and since you buy a slot, you get to put as many different ads into that slot as you want.
How do I track how many people have seen the ad and have actually clicked on it?
All CMG advertisers get a monthly report and access to their own CMG Advertiser Page which enables them to track number of impressions delivered and Click Through Rate (CTR) achieved.
How do I decide which ad formats to buy and how much I should spend?
You decide your budget and how long you’d like your campaign to be seen and we suggest the best ad formats and how many daily impressions we think you should have.
Obviously it’s up to you how you want to do the final breakdown, but it’s not in our interest to suggest a campaign that we don’t think will work well as we’re all about repeat business – besides, with your Advertiser Page you’ll be able to see exactly how your ads are fairing anyway.
Please note that we do have minimum daily impressions for each ad format (to ensure that your ad will be seen sufficiently) as well as maximums to ensure that impressions are not wasted.
Do you offer any discounts?
We offer discounts for 12 month and 6 month + campaigns, as well as for renewing an existing campaign.
* The only exception to this is the homepage button ad which always appears at the top of the homepage and so the number of impressions will vary depending on how many log onto the homepage