Harley-Davidson names new Canadian managing director

Harley-Davidson has shuffled the deck in Canada again, with a new managing director.

Scott Winhold is the big boss here now; he’s from Ontario, originally, so he understands our market realities. Most recently, Winhold worked with Porsche Canada’s network development department. More details on the move are in the H-D presser below.

Press release

HARLEY-DAVIDSON CANADA NAMES SCOTT WINHOLD AS NEW MANAGING DIRECTOR 

Appointment to lead Canadian market in More Roads accelerated growth plan

(Vaughan, ON) August 1, 2019 – Harley-Davidson Canada has announced the appointment of Scott Winhold as Managing Director. Winhold is set to lead the iconic motorcycle brand into the future, supporting an accelerated growth plan focusing on new products, broader access and a stronger dealer network across Canada.

“Harley-Davidson is the category leader in motorcycles with a strong Dealer Network in Canada and a passionate and loyal customer base,” says Winhold. “I look forward to contributing to the future success of this incredible brand and to help build the next generation of Harley-Davidson riders here in Canada.”

Winhold is a proven leader bringing with him 20 years of experience in Canada’s automotive sector. He believes in maintaining positive dealer relationships, striving to deliver the highest level of customer experience and constantly adapting to the changing trends of our industry, all of which will lead to positive business results. Originally from Stratford Ontario, his career has taken him all over the country where he has lived and worked in many Canadian provinces. Winhold joins H-D Canada from Porsche Canada where he led the network development department in preparing for the future changes to the automotive retail model. Prior to that, he worked in various roles from sales to marketing supporting dealer success for automotive manufacturers including Kia, BMW and General Motors.

“We’re excited to have Scott Winhold leading our Canadian market,” says Andy Benka, Vice President, Developed Markets.  “His previous experience aligns with our global strategy and reinforces the spirit of the brand and our commitment to our loyal family of riders. It will be great to have him in the driver’s seat alongside the incredible network of employees and dealers already established in Canada to move the brand forward.”

Winhold joins H-D Canada following the company’s announcement last year of its accelerated growth strategy called “More Roads to Harley-Davidson”. This plan aims to build the next generation of riders globally and supports the company’s 2027 objectives with increased focus on strategic investment to reinvigorate the U.S. business while accelerating the pace of international growth.