Royal Enfield has opened its third motorcycle factory in its ongoing quest for world domination of the mid-sized motorcycle market.
Check through the CMG archives, and you’ll see that Royal Enfield has seen massive expansion in the past few years, at a time when many manufacturers are crying doom and gloom. The made-in-India marque has invested in an R&D centre in the UK, introduced EFI to its lineup, along with a couple all-new models, and most importantly, has expanded its production capacity.
It wasn’t that long ago that there was a months-long waiting list to buy a Royal Enfield; now, it’ll sell as many as people will take. And it seems there are plenty of takers, at least in other markets. Royal Enfield sold over 650,000 motorcycles in the 2016-2017 fiscal year, and in the 2017-2018 year, the manufacturer is aiming for 825,000 units.
Not that any of this is obvious in the European and North American markets. We still haven’t seen a very strong sales push over here from Royal Enfield, although we’ve been waiting for a couple years now. Maybe that will change when the new Continental 750 parallel twin comes to market? We’ll see …
650 000/825 000 units! Sounds like the 3rd world shite is doing just fine without us.
If they truly want to expand their market, then stop building third world shite.
Shouldn’t quality control be their priority?