Royal Enfield adds factory in quest for world domination

Royal Enfield has opened its third motorcycle factory in its ongoing quest for world domination of the mid-sized motorcycle market.

Check through the CMG archives, and you’ll see that Royal Enfield has seen massive expansion in the past few years, at a time when many manufacturers are crying doom and gloom. The made-in-India marque has invested in an R&D centre in the UK, introduced EFI to its lineup, along with a couple all-new models, and most importantly, has expanded its production capacity.

It wasn’t that long ago that there was a months-long waiting list to buy a Royal Enfield; now, it’ll sell as many as people will take. And it seems there are plenty of takers, at least in other markets. Royal Enfield sold over 650,000 motorcycles in the 2016-2017 fiscal year, and in the 2017-2018 year, the manufacturer is aiming for 825,000 units.

Not that any of this is obvious in the European and North American markets. We still haven’t seen a very strong sales push over here from Royal Enfield, although we’ve been waiting for a couple years now. Maybe that will change when the new Continental 750 parallel twin comes to market? We’ll see …

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