The Pikes Peak International Hillclimb has a new live broadcast deal.
While the PPIHC is one of North America’s most historic and arguably most prestigious races, it’s never been live broadcast before, due to the technical difficulties of filming a race that runs through extreme altitudes (starting at 2,862 metres, ending at the summit at 4,300 metres).
Now, race organizers have announced a deal with Matchsports that will see the race broadcast online for the next 10 years, with hopes of also securing a TV deal. PPIHC officials have been working with personnel from SBI Media (Matchsports’ Swiss-based parent company) for months, figuring out how to deal with unique challenges of filming the hillclimb. Now, they think they’ve got the wrinkles ironed out, and they’re ready to start live broadcasts, starting this spring.
This year, the race will take place on June 25; keep an eye on Matchsports.com for more broadcast details as that date draws closer.