You have to hand it to ICON – their marketing videos are a lot more interesting than the average drivel gearmakers are pushing.
There are no leather chaps, skinny-jeaned youths or slogans about the open road or creativity in this video. Instead, you get 20 minutes of off-road roosting, black bears, waterfalls and other scenery as Team ICON Raiden rides the route of the Alcan 5000 Rally, through BC, the Territories and Alaska. ICON wants to promote their new Raiden adventure riding gear, and they picked the right place to do it.
Like the video’s tagline says: There’s more to riding than Starbucks. Maybe it’s time you had your own mini-adventure this Victoria Day weekend?
