Harley-Davidson has confirmed they’re moving up the schedule for the end of their deal with Deeley, with a change over to direct distribution late this summer.
Back in March, we told you about the first rumblings of change in Harley-Davidson’s Canadian distribution system. Back then, the official word was that Deeley Harley-Davidson’s long-running distribution deal with the MoCo mother company would end in 2017, at the end of their current contract. However, the announcement hinted that the changeover to a direct distribution model could come even earlier than that.
Now we know that Harley-Davidson’s direct distribution deal will come in this summer, probably in August. A press release issued last week says Harley-Davidson plans to end the deal with Deeley around August 4. At that point, they’ll have a new company-owned distributor based in Concord, Ontario, that will deal with the things that head offices deal with: marketing, human resources, retail development, sales operations, finance, IT, etc.
The new subsidiary office will be under the control of Managing Director, who most recently served as Managing Director of Harley-Davidson India.
We’ve reached out to Harley-Davidson for some more information on the transition. We’ll update you as we learn more specifics.
[…] a year after Harley-Davidson announced their plans to move to a direct distribution model in Canada, the move seems to be paying […]
[…] been following the progress of Anoop Prakash since he was appointed head of Harley-Davidson Canada back in the Summer of 2015. It was a momentous change to the way the American bikes are sold in Canada. For more than 40 […]
[…] Last summer, Harley-Davidson ended their long-time relationship with Deeley, their Canadian distributor for decades. Although Q4 isn’t the busiest time of year for […]
[…] 42 years via a third-party company called Deeley Harley-Davidson. That all changed this year when Harley opted to not renew the agreement and take on the Canadian […]
[…] we told you in the spring, the Motor Company has moved towards direct distribution in Canada, ending their decades-long […]