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October 3, 2013 562 × 1000 Dawn to Dusk 2013: The Long One

Photo: Rob Harris

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Ducati expects to sell as many as 30 Panigale V4 Rs this year in Canada, and a dozen are already spoken for. This is no surprise for Ducati, which says it sold almost that many Superleggeras here, which listed in 2017 for $85,000. “Canada has a higher propensity for buying more premium product from Ducati than anywhere else in North America,” says Jason Chinnock, Ducati North America’s California-based CEO. Canada is one of the top five regions for overall sales on this continent, together with California, New York, South Florida and Chicago. In fact, in Canada, “we sell more Multistradas, more XDiavels and more superbikes than we do Monsters. The balance of product is more premium than it is entry and accessible.” [...]

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