According to several news sites, India-based motorcycle manufacturer Hero has bought almost half of Erik Buell Racing.
Ever since Harley-Davidson pulled the plug on their Buell division a few years ago, Erik Buell has been working on building innovative superbikes through his Erik Buell Racing company (sometimes known as EBR). Recently, he’d started to build ties to Hero, a manufacturer in search of superbike technology after they ended their longtime partnership with Honda; they sponsored his racing efforts, and reportedly he was working with them on other projects.
Now, reports say Buell has sold 49.2 per cent of his company to Hero, for $25 million; he retains the remaining stake.
Hero has big plans for the years ahead; EBR sold only 65 motorcycles last year, but by 2017, Hero is hoping EBR will sell 20,000 bikes a year. Obviously, to do that, they’re going to have to introduce new models.
Along with the EBR purchase announcement, Hero also announced other plans to expand production into Africa and South America. This is a company that’s very anxious to go global, as quick as they can