Brammo unveils Empulse R

It's sharp-looking, it's got high-spec components and great claims for range and top speed, but the Brammo Empulse R is likely too expensive for most riders.

The Brammo Empulse R motorcycle appears to have Zero’s offerings beat on paper, but not on price.

Brammo unveiled the Empulse and Empulse R production and pricing details yesterday, and were showing the some impressive specs we told you about a while back – they’re claiming a 56-mile highway range and 121-mile city range, as well as a top speed of 100 mph, compared to Zero’s 88 mph. But the price is going to put the motorcycle out of the reach of many riders.

The Empulse R has an MSRP of $18,995; buyers should be able to purchase one by the third quarter of 2012. If you want the plain-Jane Empulse model, it’ll still set you back $16,995, and you’ll have to wait for Q1 of 2013. Both machines have the same water-cooled 54hp electric permanent-magnet AC motor, matched with a 10.2 kWh lithium-ion battery and 6-speed gearbox.

The higher price tag on the Empulse R brings you carbon fiber bodywork, high-spec Marzocchi and Sachs suspension, Marchesini wheels and Brembo brakes. Empulse buyers will have to make do with components that aren’t as flashy, and plastic bodywork.

2 thoughts on “Brammo unveils Empulse R”

  1. “they’re claiming a 56-mile highway range and 121-mile city range, as well as a top speed of 100 mph” – so this thing has the performance of a CBR250R with no range for $17K and STILL unacceptable recharge time. Can somebody please explain to me why this is a good thing?

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